Denise van Huyssteen, Chief Executive Officer of Nelson Mandela Bay Business Chamber
Denise van Huyssteen was appointed as the Chief Executive Officer for the Nelson Mandela Bay Business Chamber, effective 01 June 2021. In this role she carries responsibility for positioning the Chamber as the leading catalyst for economic development in Nelson Mandela Bay by influencing the factors and key stakeholders that create a competitive enabling environment in which business can operate. She reports to a Board of Directors, which comprises representatives from across various business sectors.
Van Huyssteen has a long association with the Chamber which goes back to when as a student she undertook her internship there and then a period in the late 1990s when she served as their Communications Manager.
Prior to joining the Chamber in her current role, she was a full-time Director for neXt Innovation Solutions, a consultancy focused on providing business strategy, reputation management and marketing services. Before this she was the Corporate Affairs, Business Strategy and Legal Executive for Isuzu Motors South Africa. This appointment followed Isuzu’s decision to invest in South Africa after the exit of General Motors from the market at the end of 2017. While at General Motors Van Huyssteen served in the role of General Manager of Communications, responsible for Africa and Middle East markets. In this role she oversaw Communications activities for the company’s operations in South Africa, Kenya, Egypt and Dubai.
For more than a decade she served as a member of the Executive Committee of General Motors South Africa and Isuzu Motors South Africa.
She began her career in the motor manufacturing industry in July 2000 when she was appointed to the position of Manager Corporate Communications at Delta Motor Corporation, reporting to the Managing Director.
In January 2004 General Motors purchased the remaining shareholding of Delta Motor Corporation and the company became a wholly owned subsidiary of General Motors Company. In February 2005 Van Huyssteen was promoted to the position of Communications Manager for GM South Africa and in 2007 she was promoted to the next level within the company’s leadership structure and joined GM South Africa’s President’s Council (Executive Committee).
In January 2008 Van Huyssteen was appointed to the position of Communications Manager for General Motors Sub-Saharan Africa, tasked with the responsibility of leading communication activities for the company in Sub-Saharan Africa. In 2013 Van Huyssteen was appointed to the position of Communications Manager for General Motors in Africa. In March 2016, the Middle East was added to her geographic region of responsibilities.
She has served as the Chairperson of General Motors’ International Women’s Council, as a Trustee of the GM South Africa Foundation and was a Director on the Nelson Mandela Bay Chamber of Commerce and Industry Board from 2013 to 2020
Van Huyssteen holds a National Diploma in Public Relations with nine distinctions from the Port Elizabeth Technikon (Nelson Mandela Metropolitan University) 1993.